Wednesday, December 8, 2010

Knowledge and Skill Requirements for Marketing Jobs in the 21st Century

The podcast of an interview with the editor of the Journal of Marketing Education is available at http://jmd.sagepub.com/content/32/3/341/suppl/DC1

The podcast provides additional information on one of my articles, co-authored with Katrin Harich, that appears in the December 2010 of the Journal of Marketing Education.  The article is titled, "Knowledge and Skill Requirements for Marketing Jobs in the 21st Century."

Let me know what you think of the ideas we present.

Thoughts about the end of the quarter

I love the academic calendar.  Instead of repetition and routine, each day and each week is different.  I love the excitement of each new quarter: new students, new classes, the implementation of new ideas.  I also love the end of the quarter: the satisfaction of completion, as well as the excitement of new beginnings.

This end of this quarter has been especially enjoyable because my students did well on their exams.  What a pleasure to realize that students had learned fairly demanding material and were able to perform well on their final.